Is Eurostar taking the piss?

Not surprisingly, this Eurostar poster for the Belgian market has got the Daily Mail up in arms.

I think it´s quite funny. You can´t fault the targetting ability displayed. I´d have preferred a sexier skinhead though. Perhaps something along the lines of the plumber
used by the Polish tourist board to get French tourists over or

the Swiss tourist board´s ad during the World Cup in Germany.

Hopefully, the reactions shown on the Daily Mail´s webpage isn´t a reflection that we English are losing our sense of humour. As a nation we take the piss out of the rest of the world big time. We should be big enough to accept it when others turn it on us. No, our football hooligans don´t reflect England, but then Belgium is more than beer, chocolate and the pissing boy. If you think that the eurostar ad is bad, then don´t follow this link to his website.

I see this ad in line with Belgium´s art history. The country is the home of surrealism. As a piece of creative artwork, I´ll take this over Damien Hirst anyday.